The 22 Immutable Laws of Branding: How to Build a Product or Service into a Worl

Description: FREE SHIPPING UK WIDE The 22 Immutable Laws of Branding by Al Ries, Laura Ries Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Smart and accessible, The Laws of Branding is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in todays marketplace is to build your product or service into a brand—and provides the step-by-step instruction you need to do so. The Laws of Branding also tackles one of the most challenging marketing problems today—branding on the web. The Riess divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The Laws of Branding is the essential primer on building a category-dominating, world-class brand. Author Biography Al Riess previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He is one of the worlds best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York. Al Ries and his daughter and business partner, Laura Ries, are two of the worlds best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller. For more information, Review "Indispensable to anyone seeking to build a business into a recognized brand." -- --Philip J. Romano, CEO, Romano Enterprises "Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how." -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University "Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding." -- --Patrick M. Sullivan, CEO, SalesLogix "Provides a worthwhile addition to the branding library. This books worth buying." -- --Atlanta Business Chronicle "If you want to...lasso consumers and burn brand identity into their minds, read this book." -- --Advertising Annual 1999 Review Quote "Provides a worthwhile addition to the branding library. This books worth buying." Details ISBN0060007737 Author Laura Ries Short Title 22 IMMUTABLE LAWS OF BRANDING Pages 272 Language English ISBN-10 0060007737 ISBN-13 9780060007737 Media Book Format Paperback DEWEY 658.827 Illustrations Yes Country of Publication United States Subtitle How to Build a Product or Service into a World-Class Brand Place of Publication New York Residence Atlanta, GA, US DOI 10.1604/9780060007737 UK Release Date 2011-03-20 US Release Date 2011-03-20 Imprint Harper Business Publisher HarperCollins Publishers Inc Year 2011 Publication Date 2011-03-20 Alternative 9780694520473 Audience General AU Release Date 2002-11-05 NZ Release Date 2003-02-06 Imprint US Harper Business Publisher US HarperCollins We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:44254991;

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