Platform The Art and Science of Personal Branding Format: Hardback

Description: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
 
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Price: 18.71 USD

Location: Avenel, New Jersey

End Time: 2025-01-18T17:14:00.000Z

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

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Narrative Type: book

Type: book

Intended Audience: General/trade

Book Title: Platform : the Art and Science of Personal Branding

Number of Pages: 224 Pages

Language: English

Publisher: Potter/Ten SPEED/Harmony/Rodale

Item Height: 0.8 in

Topic: Marketing / General, Careers / General, Personal Success

Publication Year: 2019

Illustrator: Yes

Genre: Business & Economics

Item Weight: 12.1 Oz

Author: Cynthia Johnson

Item Length: 8.5 in

Item Width: 5.7 in

Format: Hardcover